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  • Title
    CEO
  • Affiliation
    Best Buy
  • Country
    U.S.

During the pandemic, Best Buy recorded a big sales lift as consumers equipped their home offices and entertainment centers. Now Barry is grappling with inflation that is forcing consumers to focus on essentials like food rather than electronics. Barry is working to diversify the $52 billion retailer’s revenue sources, doubling down on its health tech business and dipping its toes in the ad industry, all while trying new store formats that focus on fitness and outdoor living.