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  • Title
    Chairman, President, and CEO
  • Affiliation
    Hershey
  • Age
    60
  • 2020 Rank
    41

Since the start of the pandemic, Buck has led Hershey to its strongest period of sales growth in almost a decade with profits up 11% and e-commerce sales more than doubling during the company’s fiscal 2020. Buck is tapping into the health and wellness boom, acquiring natural and low-sugar chocolate brand Lily’s in June, investing in R&D for sugar-reduction technology, and testing plant-based products with retailers. 

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