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  • Title
    Group President, North America
  • Affiliation
    Procter & Gamble
  • Age
    57

Tastad is trying to reignite revenue growth in the consumer giant’s $30 billion North America business, the company’s biggest and most profitable region. To do so, the P&G lifer is upping prices on key brands as she faces rising materials costs, increased competition, and a changing consumer landscape—headwinds that have in part triggered a 10% year-over-year decline in the stock. Tastad is doubling down on innovation, launching new products like Herbal Essences Bio: Renew and Tide Simply Plus Oxi.

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Personal Information

Previous Rank39
Newcomer?-

Company Financials (2017, or most recently completed fiscal year)

Revenues ($M)66,832
Profits ($M)9,750
Market Value as of 09/18/18 ($M)
209,089.4