Skip to Content
  • Title
    Group President, North America
  • Affiliation
    Procter & Gamble
  • Age

Tastad is trying to reignite revenue growth in the consumer giant’s $30 billion North America business, the company’s biggest and most profitable region. To do so, the P&G lifer is upping prices on key brands as she faces rising materials costs, increased competition, and a changing consumer landscape—headwinds that have in part triggered a 10% year-over-year decline in the stock. Tastad is doubling down on innovation, launching new products like Herbal Essences Bio: Renew and Tide Simply Plus Oxi.

Created with sketchtool.Created with sketchtool.Looking for leads, investment insights, or competitive intelligence?Buy Now

Personal Information

Previous Rank39

Company Financials (2017, or most recently completed fiscal year)

Revenues ($M)66,832
Profits ($M)9,750
Market Value as of 09/18/18 ($M)