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The toy company CEO took the top job in February 2017 and has since been busy bringing in fresh tech ­talent, including a chief technology officer. Given her Silicon Valley background, it’s no surprise: Georgiadis spent nearly a decade at Google, most recently running sales and operations for the search giant’s Americas business. But turning the 72-year-old Barbie-maker into a tech-centric manufacturer will take more than a few hires. Mattel’s 2016 revenue came in at $5.5 billion, down 4% from the prior year.

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Company Financials (2016, or most recently completed fiscal year)

Revenues ($M)5,457
Profits ($M)318
Market Value as of 9/14/17 ($M)