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S.C. Johnson has long had a foothold in households, with products like Windex, Pledge, Shout, Glade, Raid, Drano, and Ziploc bags. And its astute marketing has made consumers think of it first as a family company rather than as a seller of chemicals. Now it’s seeking an even bigger footprint—an ethical one—out in the world. Under CEO Johnson (the fifth generation of family ownership) the company has lobbied for stricter chemical regulations and pushed for more transparency of the chemicals used in products. S.C. Johnson, which also makes Off! bug spray, is preparing a push to combat the mosquitoes that transmit the Zika virus.

Company Info

H. Fisk Johnson III
HQ location
Racine, Wis.