Think of all that has gone wrong for the National Football League in recent years—the disturbing, widening toll of concussions on its players and the highly publicized scandals involving violence (Ray Rice and others) and cheating (“Deflategate”). Yet in the face of all that, the league’s revenue just keeps on rising. The Super Bowl is more of a global event than ever. And a generation has become addicted to the pleasures of fantasy football.
Most important, the NFL is the best platform to reach the American people: It’s the last reliable advertising juggernaut in an era of splintered audiences, and its TV ratings regularly pulverize the numbers for not only other sports but also anything else in its path. Imagine what would happen if the NFL had a good year.
New York City