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La Barba Coffee started in November 2012 as the first specialty coffee roaster in Salt Lake City aimed at scaling through retail and wholesale. It started on a BBQ grill converted to a coffee roaster in a backyard. Since then, it has grown to three retail locations, a fast-growing e-commerce presence, and 100+ wholesale accounts.

In response to the COVID-19 pandemic, the Salt Lake City-based company has pivoted to focusing on its online presence. As a result, online sales are up by 500%, helping offset losses in retail store revenues.

Company Information

HQ Location
Salt Lake City
Business Leader(s)
Josh Rosenthal, Co-Founder & CEO
2019 Revenue$1,536,267
Four-Year Revenue Growth (%)133.5%
Four-Year Jobs Created14