In the tumultuous world of commercial fishing, Red’s Best founder and CEO Jared Auerbach has found a winning formula: inject a dose of modern technology into a traditional industry. The company has scaled largely through use of a technology that optimizes their unloading and aggregation of catch. While the work can be grueling, Auerbach notes that the level of innovation has helped to foster a positive and optimistic work environment. In the future, Auerbach hopes to adopt a technology that will track all the fish coming into the region and connect it directly to the consumer, maximizing both freshness and efficiency.