In just seven years, Goodlife has become East Africa’s largest pharmacy group, reaching 1.68 million customers through its 81 stores in Kenya and Uganda. That’s a lightning-fast business success story, but also a big and important boost for public health in the region, where informal pharmacies and counterfeit drugs have been persistent hazards. Goodlife was founded to ensure low- and middle-income consumers in Kenya could access affordable, high-quality medications; it estimates that half its customers earn only $2 to $10 a day. The company, which has a thriving e-pharmacy platform and offers health services including flu shots, lab work, and telehealth appointments, aims to have more than 250 stores and reach 5.5 million customers by 2025.
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