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United endured two rounds of dreadful publicity in 2017: The notorious “dragging” incident where security guards pulled a 69-year-old doctor from a flight in April, and an October conference call where CEO Oscar Munoz and President Scott Kirby shocked investors by failing to address how they’d improve profitability, and asking for “patience” instead. Those mishaps cast doubt on whether United can deliver on a bold strategy. For years, the carrier struggled to integrate reservation systems and schedules from the United-Continental merger in 2010. That left United especially vulnerable to super-low fare competition in some critical hubs. United is also fighting to recapture the lucrative corporate customers it lost to American and Delta in many markets. United has pledged to raise capacity as much as 6% in the U.S. this year, an announcement that hammered its stock price. Munoz has made great progress settling labor contracts, and Kirby is a brilliant network planner. But investors fret that expanded capacity will flood United’s routes with seats, further depressing prices and margins without wooing back business customers.

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Company Information

Oscar Munoz
HQ Location
Years on Global 500 List23

United Continental Holdings Rank History


Key Financials (Last Fiscal Year)

($ Millions)% change
Revenues ($M)$37,7363.2%
Profits ($M)$2,131.00-5.8%
Assets ($M)$42,326.00-
Total Stockholder Equity ($M)$8,806.00-

Profit Ratios

Profit as % of Revenues5.6%
Profits as % of Assets5%
Profits as % of Stockholder Equity24.2%