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    The mobile telecommunications recently launched an internal campaign dubbed “Be More,” urging employees to “discover,” “disrupt” and “deliver” as the firm seeks to move from being a service provider to a partner anticipating customer needs. In Argentina, a select group of employees called “Bishops” are charged with spreading the gospel of fresh thinking through activities such as creative workshops and an Innovation Week. Says Barney Quinn, Telefónica’s global chief human resources officer: “One of the priorities of Telefónica is to promote the continuing education of our professionals since we operate in a very dynamic sector and our company has to constantly reinvent itself.”

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