The design software maker is tapping employees’ enthusiasm to widen its reach in the social media age. Autodesk’s “Employee Advocacy” program allows staffers to share approved content externally with their personal social networks. To sweeten the social sharing pot, employees earn points with each post that can be used for rewards. This program is addition to a recent campaign to connect employees to the company’s vision of “Helping People Imagine, Design and Create a Better World.” Staffers were asked to submit illustrations and comments about what the vision means to them. This activity and the advocacy initiative could feel smarmy to cynics. But employees buy in. Says one: “We are enabling a future that will be more sustainable; we truly have an impact on future generations.” Read the Great Place to Work review.