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Baijiu is China’s native liquor. A clear, colorless spirit made from sorghum, it’s used for toasts at banquets, offered as a gift to guests, or simply knocked back over dinner. Kweichow Moutai produces China’s most illustrious baijiu, named after the village that is home to its distillery. In testament to the brand’s enduring appeal, shoppers at Shanghai’s new Costco bought out 10,000 bottles in just two days. Each one retailed for $223—a 50% discount on the regular price. The spirit’s popularity made Moutai the world’s most valuable liquor company in 2017, with a market cap of $69.2 billion (surpassing Diageo). Revenues for the first half of 2019 rose 17% year over year to $6.1 billion.

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Company Information

Overall Score1.3
Sector
Consumer Staples
Industry
Beverages
CEO
Li Bao Fang
Websitehttps://www.moutaichina.com
HQ Location
Zunyi, China
Country
China
Revenues ($M) (Past 12 Months)$11,205
Profits ($M) (Past 12 Months)$5,772
Market Value as of Oct. 9, 2019 ($M)$201,983
Employees26,568

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