With brands such as Booking.com, Priceline, Kayak, Agoda, and OpenTable, the digital travel giant has prospered from a pair of trends: more vacationers making reservations online and the overall growth of the global travel market (nearly 90% of the company’s revenue is now international). Booking.com, its core site, is nearing 30 million accommodation listings as it widens its scope to compete with fast-growing rivals like Airbnb.
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Internet and Direct Marketing Retail
|Revenues ($M) (Past 12 Months)||$14,749|
|Profits ($M) (Past 12 Months)||$4,158|
|Market Value as of Oct. 9, 2019 ($M)||$82,615|
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