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    The Australian enterprise software firm has a “perhaps unrivaled focus on product innovation,” according to Morgan Stanley. It has laid the groundwork for its rapidly growing software-as-a-service platform by moving its workloads to Amazon Web Services and rewriting programs to better support scalability. Atlassian also eschews a traditional sales model—instead deploying a “viral,” online-oriented marketing strategy that keeps costs low. But like most enterprise software firms, intensifying competition from counterparts is a risk factor going forward.

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    Company Information

    Overall Score3.2
    Sector
    Information Technology
    Industry
    Software
    CEO
    Scott Farquhar/Mike Cannon-Brookes
    Websitehttps://www.atlassian.com
    HQ Location
    Sydney
    Country
    Australia
    Revenues ($M) (Past 12 Months)$1,210
    Profits ($M) (Past 12 Months)$-638
    Market Value as of Oct. 9, 2019 ($M)$30,786
    Employees3,616

    Refinitiv Sustainable Leadership Monitor