The Australian enterprise software firm has a “perhaps unrivaled focus on product innovation,” according to Morgan Stanley. It has laid the groundwork for its rapidly growing software-as-a-service platform by moving its workloads to Amazon Web Services and rewriting programs to better support scalability. Atlassian also eschews a traditional sales model—instead deploying a “viral,” online-oriented marketing strategy that keeps costs low. But like most enterprise software firms, intensifying competition from counterparts is a risk factor going forward.
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Scott Farquhar/Mike Cannon-Brookes
|Revenues ($M) (Past 12 Months)||$1,210|
|Profits ($M) (Past 12 Months)||$-638|
|Market Value as of Oct. 9, 2019 ($M)||$30,786|
Refinitiv Sustainable Leadership Monitor
The Sustainable Leadership Monitor is independent and separate from BCG and the Future 50.