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    Booking Holdings, previously known as the Priceline Group, is the second-largest online travel agency in the world, and its execution and advantages in scale and efficiency make it a formidable challenger and a Wall Street favorite. Booking has steadily gained international market share, with 8% to 11% growth projected annually, and its share price has nearly doubled in the past five years. The next challenge for the owner of brands like Kayak and OpenTable: balancing growth goals and profit margins, which have been squeezed by high advertising costs.

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    Company Information

    Overall Score2.4
    Sector
    Technology
    Industry
    Internet and Direct Marketing Retail
    CEO
    Glenn D. Fogel
    Websitehttp://www.bookingholdings.com
    Employees22,900
    HQ Location
    Norwalk, U.S.
    Revenues ($M) (Past 12 Months)$13,702
    Profits ($M) (Past 12 Months)$2,750
    Market Value as of Oct. 10, 2018 ($M)$84,915