Baseball and data are a hand-in-glove fit, as the Texas Rangers realized, even outside the diamond. The MLB team has worked with data visualization firm Tableau to track real-time food and beverage sales and to measure the boost in ticket sales from bobblehead giveaways. Big companies like Deloitte and [f500link]Honeywell[/f500link] use Tableau to analyze data too. With more than 60,000 customer accounts and growing, Tableau’s revenues rose by 27% last year. The company’s transition to a subscription-based revenue model will be closely monitored, as well as its expansion in international markets, which currently account for almost 30% of sales.
|Revenues ($M) (Past 12 Months)||$869|
|Profits ($M) (Past 12 Months)||$-149|
|Market Value as of Oct. 9, 2017 ($M)||$6,142|