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The maker of TurboTax and QuickBooks software is a ­master of self-disruption: a skill every business increasingly needs and most don’t have. The com­pany’s method, which isn’t simple, works because it’s hard-wired into the culture. And is it ever effective: After 34 years and several tech revolutions, ­Intuit has defeated all challengers and is delivering knockout results: Its sales have risen 36% since 2012 to $5.2 billion, profits are at an all-time high, and its return on capital is a towering 60%. At 19.3%, Intuit’s research & development spending as a percentage of sales is higher than Alphabet’s or Amazon’s.

Company Information

Overall Score2.6
Computer Software
Brad D. Smith
HQ Location
Mountain View, Calif.
Revenues ($M) (Past 12 Months)$5,177
Profits ($M) (Past 12 Months)$971
Market Value as of Oct. 9, 2017 ($M)$36,706