EA, as the Redwood City, Calif., video game maker is known, built itself on hit series like The Sims, Madden NFL, Star Wars Battlefront, and FIFA. The company ignominiously topped the Consumerist’s “Worst Company in America” list two years in a row in 2012 and 2013, as gamers agitated by the ending to its sci-fi shooter Mass Effect 3 swarmed the polls. Since then EA’s stock price has surged more than 700% to $116 per share. Andrew Wilson, named CEO around the start of this dizzying ascent, has kept the company focused on the future, investing in new franchises, organizing e‑sports events, and opening a virtual reality lab.