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  • Previous Rank488
  • Revenues ($M)$5,716.9
  • Revenue Percent Change1.2%
  • Profits ($M)$531.5
  • Profits Percent Change1.9%
  • Assets ($M)$10,665.7
  • Employees5,900

The 116-year-old Milwaukee-based manufacturer and seller of motorcycles was hit hard by tariffs in 2018.

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Company Info

Matthew S. Levatich
CEO Title
President, Chief Executive Officer & Director
Transportation Equipment
HQ Location
Milwaukee, Wis.
Years on Fortune 500 List25

Harley-Davidson Rank History

Key Financials (Last Fiscal Year)

$ millions% change
Revenues ($M)$5,716.91.2%
Profits ($M)$531.51.9%
Assets ($M)$10,665.7-
Total Stockholder Equity ($M)$1,773.9-

Profit Ratios

Profit as % of Revenues9.3%
Profits as % of Assets5.0%
Profits as % of Stockholder Equity30.0%

Earnings Per Share (Last Fiscal Year)

Earnings Per Share ($)3.19
EPS % Change (from 2017)5.6%
EPS % Change (5 year annual rate)-0.6%
EPS % Change (10 year annual rate)1.3%

Total Return

Total Return to Investors (2018)-30.5%
Total Return to Investors (5 year, annualized)-10.9%
Total Return to Investors (10 year, annualized)9.5%