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  • Revenues ($M)
  • Revenue Percent Change
  • Profits ($M)
  • Profits Percent Change
  • Assets ($M)
  • Employees

Two thousand eighteen will be remembered as the year that Apple first achieved a market value of $1 trillion, as well as when growth in iPhones, Apple’s largest single product by far, began to slow. Before the introduction of the iPod—the iPhone’s precursor—Apple was a once-exciting computer maker. Now, only a retailer and an oil company are bigger. Its challenge: as consumers hang onto phones longer, Apple is repositioning itself as a services provider. Already iTunes, Apple Music, iCloud, and cuts from sales in its popular Apple Store generate billions of dollars of sales.

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Company Info

Figures are for fiscal year ended Sept. 30, 2018.
Timothy D. Cook
CEO Title
President, Chief Executive Officer & Director
Computers, Office Equipment
HQ Location
Cupertino, Calif.
Years on Fortune 500 List37
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Apple Rank History


Key Financials (Last Fiscal Year)

$ millions% change
Revenues ($M)$265,595.015.9%
Profits ($M)$59,531.023.1%
Assets ($M)$365,725.0-
Total Stockholder Equity ($M)$107,147.0-

Profit Ratios

Profit as % of Revenues22.4%
Profits as % of Assets16.3%
Profits as % of Stockholder Equity55.6%

Earnings Per Share (Last Fiscal Year)

Earnings Per Share ($)11.91
EPS % Change (from 2017)29.3%
EPS % Change (5 year annual rate)16.0%
EPS % Change (10 year annual rate)31.6%

Total Return

Total Return to Investors (2018)-5.4%
Total Return to Investors (5 year, annualized)16.6%
Total Return to Investors (10 year, annualized)30.8%