Skip to Content
  • Previous Rank435
  • Revenues ($M)$5,647.20
  • Revenue Percent Change-5.8%
  • Profits ($M)$521.8
  • Profits Percent Change-24.6%
  • Assets ($M)$9,972.70
  • Employees5,800
  • Market Value — as of March 29, 2018 ($M)$7,198.00

The 115-year old Milwaukee-based motorcycle company shaved $41 million in operating expenses in 2017–and they needed to, because motorcycle sales dropped 6.7% from 2016.

Fortune Data StoreLooking for leads, investment insights, or competitive intelligence?Get Premium Access

Company Info

Matthew S. Levatich
CEO Title
President, Chief Executive Officer & Director
Transportation Equipment
HQ Location
Years on Fortune 500 List17

Harley-Davidson Rank History

Key Financials (Last Fiscal Year)

$ millions% change
Revenues ($M)$5,647.20-5.8%
Profits ($M)$521.8-24.6%
Assets ($M)$9,972.70-
Total Stockholder Equity ($M)$1,844.30-
Market Value — as of March 29, 2018 ($M)$7,198.00-

Profit Ratios

Profit as % of Revenues9.2%
Profits as % of Assets5.2%
Profits as % of Stockholder Equity28.3%

Earnings Per Share (Last Fiscal Year)

Earnings Per Share ($)3.02
EPS % Change (from 2016)-21.1%
EPS % Change (5 year annual rate)2.1%
EPS % Change (10 year annual rate)-2.1%

Total Return

Total Return to Investors (2017)-10.3%
Total Return to Investors (5 year, annualized)3.1%
Total Return to Investors (10 year, annualized)3.1%