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  • Revenues ($M)
    $5,995
  • Revenue Percent Change
    -3.7%
  • Profits ($M)
    $752
  • Profits Percent Change
    -10.9%
  • Assets ($M)
    $9,991
  • Employees
    6,300
  • Market Value — as of March 31, 2016 ($M)
    $9,417
  • Previous Rank
    431
  • Morning Consult Brand Index
    A

The 112-year old Milwaukee-based motorcycle company sells and finances its bikes.

Company Info

CEO
Matthew S. Levatich
Sector
Transportation
Industry
Transportation Equipment
HQ Location
Milwaukee, WI
Websitehttp://www.harley-davidson.com
Years on Fortune 500 List15
Employees6,300
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Key Financials (last fiscal year)

$ millions% change
Revenues ($M)$5,995-3.7%
Profits ($M)$752-10.9%
Assets ($M)$9,991-
Total Stockholder Equity ($M)$1,840-
Market Value — as of March 31, 2016 ($M)$9,417-

Profit Ratios

Profit as % of Revenues12.5%
Profits as % of Assets7.5%
Profits as % of Stockholder Equity40.9%

Earnings Per Share (Last Fiscal Year)

Earnings Per Share ($)3.69
EPS % Change (from 2014)-4.9%
EPS % Change (5 year annual rate)42.9%
EPS % Change (10 year annual rate)0.8%

Total Return

Total Return to Investors (2015)-29.5%
Total Return to Investors (5 year, annualized)7.2%
Total Return to Investors (10 year, annualized)0.7%