Between its online streaming services and the release of a new Kindle Fire, it’s been an exciting year for Amazon. Although the company fell short of analysts’ expectation in its fourth quarter earnings, the online retailer’s net sales increased by 27% in 2012 to just over $61 billion, compared with $48 million in 2011. The company continued to make big pushes in both its Kindle digital media selection and Prime Instant Video selection. Digital media expanded to more than 23 million TV shows, books, magazines and other popular digital services in 2012, compared to 19 million in 2011. Amazon has already continued the growth in its instant video service in early 2013. The company recently announced exclusive streaming rights to popular shows like Downton Abbey and debuted its first attempt at original content.