- Last Year's Rank-
- Total Earnings$22,385,572
Williams has made this list once before, in 2008. With a list of endorsement deals that is high, but not nearly high enough on its own to put her on, her inclusion depends on high on-the-court earnings. In 2013, she made it happen: Serena finished No. 1 overall for WTA prize money, almost double Victoria Azarenka. Her sponsors are Wilson, Gatorade, Mission Athletecare, Sheets energy strips, Home Shopping Network, OPI nails, Mobli, Nike, Beats by Dre and Berlei.