- AffiliationSeattle Mariners (MLB)
- Last Year's Rank-
- Total Earnings$27,000,000
Sports endorsement experts say that in terms of his brand, Cano made a mistake by going to Seattle, a small media market where he’ll never get the national exposure needed to become a Derek Jeter-level star. But you don’t hear him complaining. The second baseman cashed in with a 10-year, $240 million deal. His endorsements, many of them new, are with Pepsi, Nike, DirecTV, Wilson, Alaska Airlines and KLF Sports. His .327 batting average at the end of May was great, but one home run in his first 44 games? That won’t cut it for a guy trying to become the biggest Mariners star since Ken Griffey Jr.