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  • Affiliation
    Miami Heat (NBA)
  • Last Year's Rank
  • Salary
  • Endorsements
  • Total Earnings

James is the endorsement king of the NBA by a healthy margin and would be king of the U.S. earnings list if not for Mayweather’s incredible run. James gets paid by big brands that you know—Nike, Coke, McDonald’s, Samsung—and some you don’t, like Chinese media giant Tencent. Experts often used to say that while James is basketball king of the States, Kobe is bigger internationally; that has changed. LeBron is also launching a comedy series on Starz (though such endeavors are not included on this list), another way he supplements his lower-than-he-could-get-elsewhere salary (he makes the same as Dwayne Wade and Chris Bosh).