The Knicks’ other star has fallen short in recent years; one endorsement expert says, “People don’t look to him and say, ‘Hey, there’s a huge star, let’s go get him.’” He’s also had trouble with injuries. Despite that, Amar’e, who just declined free agency to play another season with the Knicks, is a recognizable, well-liked face in New York and has a healthy few million in endorsement deals.