The FORTUNE CFO Collaborative

Presented by Salesforce.org

As the world emerged from the pandemic in the spring of 2021, a record four million U.S. workers, or 2.7% of the workforce, quit their jobs. This exodus is part of a global trend being called "the Great Resignation," a workforce shift away from unfulfilling and stressful jobs, toward more meaningful and purpose-driven lives. What can for-profit business leaders learn from the nonprofit sector to help embrace this shift and create more meaning in work—and at work—for their employees? What steps should be taken to prevent employee burnout and create a healthy work environment that integrates work and life? This special discussion between corporate and nonprofit leaders will focus on the strategies needed to foster a purpose-driven workplace culture and well-being that inspires employees and benefits the bottom line.

Presented by Salesforce.org 
As the world emerged from the pandemic in the spring of 2021, a record four million U.S. workers, or 2.7% of the workforce, quit their jobs. This exodus is part of a global trend being called "the Great Resignation," a workforce shift away from unfulfilling and stressful jobs, toward more meaningful and purpose-driven lives. What can for-profit business leaders learn from the nonprofit sector to help embrace this shift and create more meaning in work—and at work—for their employees? What steps should be taken to prevent employee burnout and create a healthy work environment that integrates work and life? This special discussion between corporate and nonprofit leaders will focus on the strategies needed to foster a purpose-driven workplace culture and well-being that inspires employees and benefits the bottom line.

The Great Resignation: Inspiring Passion, Purpose and Performance in People

OPENING PLENARY SESSION

OPENING COCKTAIL RECEPTION

DINNER AND PROGRAM

Sessions Include: Spotlight on Foreign Policy, Spotlight on Domestic Policy, CEO Initiative Action Reports
Additional sessions to be announced. 

Sessions Include: Spotlight on Foreign Policy, Spotlight on Domestic Policy, CEO Initiative Action Reports

WELCOME AND MORNING SESSION

NETWORKING BREAK

Rethinking culture and retraining people to build an inclusive, economically secure workforce.
Hosted by Workday

Rethinking culture and retraining people to build an inclusive, economically secure workforce. 
Hosted by Workday

CEOI Collaborative: Redesigning the Workplace

Investing in our local communities to create shared prosperity for employees, customers, suppliers and other stakeholders.
Hosted by Salesforce.org

Investing in our local communities to create shared prosperity for employees, customers, suppliers and other stakeholders. 
Hosted by Salesforce.org

CEOI Collaborative: Building Stronger Communities

Building a green economy that expands opportunity while reducing waste and CO2 emissions.

Hosted by BCG

Building a green economy that expands opportunity while reducing waste and CO2 emissions. 
Hosted by BCG

CEOI Collaborative: Working Toward a Sustainable World

Envisioning and guiding the ethical and wise use of technology as a unifying, equitable force in business and society.
Hosted by Genpact

Envisioning and guiding the ethical and wise use of technology as a unifying, equitable force in business and society. 
Hosted by Genpact

CEOI Collaborative: Tech that Works for Everyone

SWITCH BREAK

LUNCH AND TOWN HALL DISCUSSION

CEO LEADERSHIP ROUNDTABLES

CLOSING SESSION

CLOSING RECEPTION

The FORTUNE CEO Initiative is dedicated to helping members find ways to promote social progress as part of their core business strategies.

The FORTUNE CEO Initiative

REGISTRATION OPENS

WELCOME

THE DESIGN GET TO KNOW YOU

What it takes to be a successful CEO has changed. What are the new skills leaders need now—and how are chief executives redesigning their companies—and their own role—to meet the evolving needs of their teams and customers? How can they exercise empathy from a distance? And as we begin to reemerge, how are chief executives and chief design officers making physical working spaces safer and more inclusive?

What it takes to be a successful CEO has changed. What are the new skills leaders need now—and how are chief executives redesigning their companies—and their own role—to meet the evolving needs of their teams and customers? How can they exercise empathy from a distance? And as we begin to reemerge, how are chief executives and chief design officers making physical working spaces safer and more inclusive?

THE POST-PANDEMIC CEO: CHIEF TRANSFORMATION OFFICER

Design offers methods not for a changed world, but an ever-changing one. Leaders need to know what to do when there are no right answers - and even the problems are obscure. The executive director of Stanford’s innovative d.school offers insights on how to thrive in this brave ambiguous new reality.

Sarah Stein Greenberg, Executive Director, Hasso Plattner Institute of Design (the d.school), Stanford University; Author, Creative Acts for Curious People

Design offers methods not for a changed world, but an ever-changing one. Leaders need to know what to do when there are no right answers - and even the problems are obscure. The executive director of Stanford’s innovative d.school offers insights on how to thrive in this brave ambiguous new reality.

50 SHADES OF GREY: LEADERSHIP AND UNCERTAINTY 

As we slowly turn the corner on the COVID-19 pandemic and society seeks its new normal, imagination is one of the most important skills for leaders to leverage. We'll explore why it's so hard to be in touch with our creativity during these times, how to create space for new possibilities, and how the future depends on us reimagining the world we live in today.

Sandy Speicher, Chief Executive Officer, IDEO

As we slowly turn the corner on the COVID-19 pandemic and society seeks its new normal, imagination is one of the most important skills for leaders to leverage. We'll explore why it's so hard to be in touch with our creativity during these times, how to create space for new possibilities, and how the future depends on us reimagining the world we live in today.

THE BUSINESS CASE FOR IMAGINATION 

As the office evolves for the post-pandemic world, there’s a desire for it to become a venue for collaboration, serendipitous interaction, social bonding, and culture building. But how do we make sure people are in the right place, at the right time, and  for the right type of work? How do businesses create a sense of inclusive community within a hybrid model? Inclusiveness at work is also a particularly urgent challenge. A lot of what designers do is intuitive, unspoken, and requires shared common infrastructure. If everybody is still predominantly on video calls, will the majority culture keep reinforcing its dominance?

As the office evolves for the post-pandemic world, there’s a desire for it to become a venue for collaboration, serendipitous interaction, social bonding, and culture building. But how do we make sure people are in the right place, at the right time, and  for the right type of work? How do businesses create a sense of inclusive community within a hybrid model? Inclusiveness at work is also a particularly urgent challenge. A lot of what designers do is intuitive, unspoken, and requires shared common infrastructure. If everybody is still predominantly on video calls, will the majority culture keep reinforcing its dominance?

THE FUTURE OF WORK

The job of design to increase consumption clashes directly with the environmental and social need to reduce it. Can design inherently change capitalism? How can the industry harness this moment to change the way it operates? How do we recognize injustice and then design against it?

Harry West, Professor of Practice, Columbia University; Principal, Invisible Design
Additional speaker to be announced

The job of design to increase consumption clashes directly with the environmental and social need to reduce it. Can design inherently change capitalism? How can the industry harness this moment to change the way it operates? How do we recognize injustice and then design against it?

DESIGN RECKONING 

The pandemic has been a reminder that adversity often forces societies to advance. At a time where everything is being redesigned, how can we reboot legacy corporate systems and governmental structures that weren’t planning on being adaptable?

Nina Bianchi, Senior Director, Solutions Principal, Public Sector, Medallia
Additional speaker to be announced

The pandemic has been a reminder that adversity often forces societies to advance. At a time where everything is being redesigned, how can we reboot legacy corporate systems and governmental structures that weren’t planning on being adaptable?

GOVERNMENT’S REDESIGN: MASSIVE TRANSFORMATION AT SCALE

COCKTAIL RECEPTION

DINNER AND DESIGN DISCUSSION

CONCURRENT BREAKFAST ROUNDTABLES

More than 147 million U.S. employees are coming to work under a crushing burden of grief this year. As we mourn the death of our previous lives, how are we dealing with trauma and how can businesses help the workforce recharge? As we edge toward some skewed version of normalcy, how can society better manage a range of unaddressed mental health issues? In this session, we will explore how rest needs to be normalized and how we should design restoration to be part of the culture and teams’ development priorities.

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More than 147 million U.S. employees are coming to work under a crushing burden of grief this year. As we mourn the death of our previous lives, how are we dealing with trauma and how can businesses help the workforce recharge? As we edge toward some skewed version of normalcy, how can society better manage a range of unaddressed mental health issues? In this session, we will explore how rest needs to be normalized and how we should design restoration to be part of the culture and teams’ development priorities.

FIGHTING THE BURNOUT EPIDEMIC: WHAT DO WE NEED TO HEAL?  

How can others' reboot stories fuel our own?

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How can others' reboot stories fuel our own?

RENEWAL IS A LIFE SKILL. LET’S EXPLORE HOW TO BUILD IT.

The pandemic transformed streaming from a convenience into an entertainment lifeline. What comes next? And what stories will resonate with viewers in a post-pandemic world? The chief design officer of Netflix talks about his centered design practice, where technology is taking us, and his relentless focus on inclusion and diversity. According to him, “we’re only one story away from understanding each other”

Steve Johnson, Chief Design Officer, Netflix

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The pandemic transformed streaming from a convenience into an entertainment lifeline. What comes next? And what stories will resonate with viewers in a post-pandemic world? The chief design officer of Netflix talks about his centered design practice, where technology is taking us, and his relentless focus on inclusion and diversity. According to him, “we’re only one story away from understanding each other."

THE STORIES WE TELL: ENTERTAINMENT REDEFINED 

Ambiguity and intuition are baked into the way designers breathe, live, and work. They’re viewed as essential to the creative process. Yet they can also be a liability to the revised social contract companies are expected to follow in 2021. Ambiguity can be a barrier to people who aren’t part of the dominant culture. And intuition is often described as the place where bias lives.How do we banish the destructive parts of the creative process while enriching and expanding our design perspective? In this session, you will hear about how the digital and analog worlds are tackling these issues and sharpening their design for inclusivity. 

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Ambiguity and intuition are baked into the way designers breathe, live, and work. They’re viewed as essential to the creative process. Yet they can also be a liability to the revised social contract companies are expected to follow in 2021. Ambiguity can be a barrier to people who aren’t part of the dominant culture. And intuition is often described as the place where bias lives.How do we banish the destructive parts of the creative process while enriching and expanding our design perspective? In this session, you will hear about how the digital and analog worlds are tackling these issues and sharpening their design for inclusivity.

A BETTER PATH TO INCLUSIVE DESIGN

Design has pressing responsibilities in a world on the brink of climate disaster. How can we tap into design thinking to help companies become truly environmentally responsible?

Design has pressing responsibilities in a world on the brink of climate disaster. How can we tap into design thinking to help companies become truly environmentally responsible?

RESETTING THE GREEN NARRATIVE  

Do you remember the last time you heard someone saying they love their bank? A design expert and a business executive will discuss design strategies that build trust and offer a reimagined experience in a sector where consumers are used to not expecting much. This session will also explore how the post-covid reality is shaking the industry priorities and the role of design in driving financial inclusion. 

Al Brooks, Managing Director, Commercial Real Estate, JPMorgan Chase &amp; Co.
Sam Yen, Head of Commercial Real Estate Digital, JPMorgan Chase &amp; Co.

Do you remember the last time you heard someone saying they love their bank? A design expert and a business executive will discuss design strategies that build trust and offer a reimagined experience in a sector where consumers are used to not expecting much. This session will also explore how the post-covid reality is shaking the industry priorities and the role of design in driving financial inclusion.

REDESIGNING WALL STREET

SESSION TO BE ANNOUNCED

CONCURRENT LUNCH SESSIONS

Influential design and tech evangelist John Maeda is on a mission to help business leaders understand what’s next. How should companies be rethinking risk-management? In what ways will supply chains evolve after covid-19 and what could bullet-proof them? Have we made ourselves too vulnerable going fully digital? Is too much connectivity the great danger?

John Maeda, Senior Vice President, Chief Experience Officer, Everbridge

Influential design and tech evangelist John Maeda is on a mission to help business leaders understand what’s next. How should companies be rethinking risk-management? In what ways will supply chains evolve after covid-19 and what could bullet-proof them? Have we made ourselves too vulnerable going fully digital? Is too much connectivity the great danger?

DESIGNING FOR WHAT’S NEXT

What’s the new shared lexicon of authenticity for business and product creation? People designing  the merchandise  should  look like the ones  buying it. We will investigate the  convergence of culture into product creation leading to representation. In this segment, you will hear how the largest consumer company in the world is superserving a narrower audience and designing for connection instead of  the masses. 

Phil Duncan, Global Design Officer, Procter &amp; Gamble
Additional speakers to be announced

What’s the new shared lexicon of authenticity for business and product creation? People designing  the merchandise  should  look like the ones  buying it. We will investigate the  convergence of culture into product creation leading to representation. In this segment, you will hear how the largest consumer company in the world is superserving a narrower audience and designing for connection instead of  the masses.

WHO ARE WE DESIGNING FOR? AND WHO IS DESIGNING IT? 

One of the most celebrated designers of our time will discuss the challenge of designing “cities with soul,” and the creative vision behind Little Island in New York. He will also discuss how we should reimagine shared spaces post isolation.

One of the most celebrated designers of our time will discuss the challenge of designing “cities with soul,” and the creative vision behind Little Island in New York. He will also discuss how we should reimagine shared spaces post isolation.

BIG IDEA: LITTLE ISLAND

Brainstorm Design is a unique conference dedicated to exploring the increasingly crucial nexus between business and design.

Upcoming Conferences

The FORTUNE CFO Collaborative

AUGUST 11, 2021

The FORTUNE CEO Initiative

SEPTEMBER 13-14, 2021 | Washington D.C.

FORTUNE Brainstorm Design New York

SEPTEMBER 20-21, 2021 | New York City

Steve Johnson

Sarah Stein Greenberg

Linda Hill

Bracken Darrell