ADIDAS BROOKLYN CREATOR FARM 
The adidas Brooklyn Creator Farm is one of three global innovation centers fueling the adidas brand for the future. The 20,000-square-foot space features a high-tech maker lab and large collaborative spaces affectionately deemed “Disneyland for designers.” The Farm is also home to S.E.E.D, adidas’ School for Experiential Education in Design, a paid two-year university-alternative footwear design program for women from diverse backgrounds, convened in partnership with the Pensole Lewis College of Business and Design. Visit the adidas Brooklyn Creator Farm to engage with emerging design talent and to take part in a mini S.E.E.D. “Creator Camp,” an immersive experience that will help you master your creator within. 
Hosted by: 
Liz Connelly, Co-founder, S.E.E.D.; Senior Manager, Design Education & Growth, adidas 
Marc Dolce, Vice President, Innovation Creative Director, adidas; Co-founder, S.E.E.D.; Vice President, Creative Director, Brooklyn Creator Farm 
Cheresse Thornhill-Goldson, Design Director, S.E.E.D.; Design Education & Growth, adidas

ADIDAS BROOKLYN CREATOR FARM 
The adidas Brooklyn Creator Farm is one of three global innovation centers fueling the adidas brand for the future. The 20,000-square-foot space features a high-tech maker lab and large collaborative spaces affectionately deemed “Disneyland for designers.” The Farm is also home to S.E.E.D, adidas’ School for Experiential Education in Design, a paid two-year university-alternative footwear design program for women from diverse backgrounds, convened in partnership with the Pensole Lewis College of Business and Design. Visit the adidas Brooklyn Creator Farm to engage with emerging design talent and to take part in a mini S.E.E.D. “Creator Camp,” an immersive experience that will help you master your creator within.

DESIGN IN ACTION: COMMUNITY EXPERIENCES

NEWLAB @BROOKLYN NAVY YARD 
Newlab scales new ideas and transformative technologies to solve the world’s greatest challenges. The organization supports a community of entrepreneurs, engineers, scientists, and inventors through investment, venture building, and innovation studios, which drive structured collaboration and pilot activity with industry and government partners. Visit the Newlab HQ in the Brooklyn Navy Yard, where you’ll get an inside look at the ecosystem they’ve built and meet with members of the Newlab community working across multiple industries including mobility, energy, and sustainable materials. 
Hosted by: 
Satish Rao, Chief Product Officer, Newlab 
Shaun Stewart, Chief Executive Officer, Newlab

NEWLAB @BROOKLYN NAVY YARD 
Newlab scales new ideas and transformative technologies to solve the world’s greatest challenges. The organization supports a community of entrepreneurs, engineers, scientists, and inventors through investment, venture building, and innovation studios, which drive structured collaboration and pilot activity with industry and government partners. Visit the Newlab HQ in the Brooklyn Navy Yard, where you’ll get an inside look at the ecosystem they’ve built and meet with members of the Newlab community working across multiple industries including mobility, energy, and sustainable materials.

By Invitation
Hosted by Salesforce and Slack 
We’re still catching up to the future of work. Organizations across industries and sectors are navigating new landscapes of collaboration, new demands for autonomy, and new opportunities to empower employees and teams. Remote-first or hybrid working models are not just a matter of policy, but of the digital, physical, virtual, social, and mental environments that must be intentionally built. How might we construct workspaces that work for everyone? How do we integrate workspaces for connected and coherent culture? How do we design for flexibility, so that employees can chart their own paths and define new modes of productivity and success? Join us for a discussion on creating the workspaces of tomorrow, by embracing and learning from the future we are living today. 
Moderator: Kristen Bellstrom, Executive Editor, FORTUNE; Co-chair, Fortune Brainstorm Design 
Discussion Leaders: 
Chike Aguh, Chief Innovation Officer, U.S. Department of Labor 
Katrina Alcorn, General Manager, Design, IBM 
Ethan Eismann, Senior Vice President, Design, Slack 
Connie Hadley, Organizational Psychologist, Questrom School of Business, Boston University

By Invitation 
Hosted by Salesforce and Slack 
We’re still catching up to the future of work. Organizations across industries and sectors are navigating new landscapes of collaboration, new demands for autonomy, and new opportunities to empower employees and teams. Remote-first or hybrid working models are not just a matter of policy, but of the digital, physical, virtual, social, and mental environments that must be intentionally built. How might we construct workspaces that work for everyone? How do we integrate workspaces for connected and coherent culture? How do we design for flexibility, so that employees can chart their own paths and define new modes of productivity and success? Join us for a discussion on creating the workspaces of tomorrow, by embracing and learning from the future we are living today.

LUNCH SESSION: DESIGNING WORK FOR THE FUTURE OF BUSINESS

By Invitation
Hosted by IBM 
Among the most important lessons learned by the business world during the COVID-19 pandemic: the need to build more resilient organizations. Enter Business Design—with its focus not only on customer experience, but also on the business need and broader cultural concern to create value while benefiting customers, employees, and society. IBM’s Institute of Business Value recently found organizations that fully embraced Business Design are significantly better positioned to respond to shifting marketplace demands and thrive during uncertainty and disruption; companies that did so experienced 58% higher revenue growth in the first half of 2021 than companies that did not. In this session, we’ll offer insights from this research and hear from leaders who are putting these strategies and practices to work to embrace change and thrive amid uncertainty. 
Moderator: Alan Murray, Chief Executive Officer, FORTUNE 
Discussion Leaders: 
Janaki Kumar, Head of Design, Commercial Bank, JPMorgan Chase & Co. 
Melissa Lemberg, Global Services Leader, Experience Design, Salesforce 
Billy Seabrook, ​​Global Chief Design Officer, IBM iX

Hosted by IBM 
By Invitation 
Among the most important lessons learned by the business world during the COVID-19 pandemic: the need to build more resilient organizations. Enter Business Design—with its focus not only on customer experience, but also on the business need and broader cultural concern to create value while benefiting customers, employees, and society. IBM’s Institute of Business Value recently found organizations that fully embraced Business Design are significantly better positioned to respond to shifting marketplace demands and thrive during uncertainty and disruption; companies that did so experienced 58% higher revenue growth in the first half of 2021 than companies that did not. In this session, we’ll offer insights from this research and hear from leaders who are putting these strategies and practices to work to embrace change and thrive amid uncertainty.

LUNCH SESSION: BUILDING MORE RESILIENT ORGANIZATIONS THROUGH BUSINESS DESIGN

Kate Aronowitz, Lead Operations Partner, GV; Co-chair, Fortune Brainstorm Design 
Kristen Bellstrom, Executive Editor, FORTUNE; Co-chair, Fortune Brainstorm Design 
Jason Mayden, Designer; Co-founder and CEO, Trillicon Valley; Co-chair, Fortune Brainstorm Design 
Brian O’Keefe, Senior Executive Editor, FORTUNE; Co-chair, Fortune Brainstorm Design

WELCOME

CEO Bracken Darrell reveals how he led the transformation of Logitech into a company guided by design principles and purpose. How did he redesign Logitech and his own role to navigate uncharted territory and meet the quickly evolving needs of employees and customers? How can leaders best exercise empathy in uncertain times? And as we begin to reemerge, how are chief executives making physical working spaces safer and more inclusive? 
Bracken Darrell, President and CEO, Logitech 
In conversation with: Kristen Bellstrom, FORTUNE

BUSINESS TRANSFORMATION BY DESIGN

Walmart’s strategic nimbleness and tenacious customer focus during the pandemic resulted in record revenue for the world’s largest retailer. How is design helping to meet Walmart’s ambitious goal of becoming a regenerative company and contributing to this unprecedented period of accelerated innovation? 
Valerie Casey, Senior Vice President and Chief Design Officer, Walmart 
In conversation with: Alan Murray, Chief Executive Officer, FORTUNE

DESIGNING A REGENERATIVE COMPANY

The unusual capacity for design to make us change our behavior makes it a powerful force in commerce and in culture today. In essence, design makes us unusually resilient to change. How? Because design is the craft of introducing *desirable* change—at both physical and spiritual levels. 
Presenter: John Maeda, Chief Technology Officer, Everbridge

DESIGN TALK: THE SECRET RELATIONSHIP BETWEEN RESILIENCE AND DESIGN

NETWORKING BREAK

In the months after the initial COVID-19 shutdown, 30,000 Ford employees packed up their belongings and began working from home. When later surveyed, more than 70% did not want to return to the office full-time. In April, Ford will deploy a hybrid workplace model that will go well beyond retrofitting corporate office interiors to deploying technology to enhance virtual connectivity among co-workers and managers. We’ll hear how a 118-year-old American icon is using its reinvented “office” of the future to support a company-wide behavioral and cultural shift.
 
Jennifer Kolstad, Global Design Director, Ford Motor Company 
In conversation with: Brian O’Keefe, FORTUNE

WORKPLACE REINVENTION: THE NEW “OFFICE”

The persistent stressors and uncertainty of the past few years have resulted in resounding amounts of loss, grief, and trauma. These experiences impact us and can sometimes lead to the misalignment of a company’s purpose with our values. How does our well-being and simply being human–both in and out of the workplace–shape how we might reimagine design practices and culture? Wellness is a fundamental stepping-stone in our work culture, yet it should not be our end goal. How can companies and their leaders authentically support and do the care work that matters while connecting with employees for safe and healthy workplaces? 
Rachael Dietkus, Founder, Social Workers Who Design 
In conversation with: Jason Mayden, Co-chair, Fortune Brainstorm Design

DESIGNING WORKPLACE WELLNESS

As a pioneer in designing medical products to address global health inequities, Krista Donaldson believes that innovative design does not have to be expensive or inaccessible. To date, more than 1.5 million people in 70-plus countries have been treated by one of Equalize Health’s products. The company’s CEO will share insights on patient-centered design and how design can be deployed to solve future global health challenges. 
Krista Donaldson, Chief Executive Officer, Equalize Health 
In conversation with: Kristen Bellstrom, FORTUNE

DESIGNING OUR WAY TO HEALTH EQUITY

Working toward equitable outcomes, especially in changing work environments and multi-identity communities, is a complex and messy process. While most design and community-centered strategies focus on empathy as the key ingredient to building a community of trust, there’s a component usually overlooked: humility. How can integrating humility and vulnerability into our continuous improvement efforts—embracing and learning from both successes and failures—allow us to dismantle the barriers that have kept us from moving towards more equitable and just institutions, and ultimately, society? 
Presenter: Antionette Carroll, Founder, President, and CEO, Creative Reaction Lab

DESIGN TALK: DESIGNING WITH HUMILITY

Human-centered design is in high demand because of the great need for empathy, purpose, and trust. Heightened societal awareness surrounding sustainability, diversity and inclusion, social justice, and health and well-being demands a human-centric approach to business transformation. Such an approach must be designed with empathy for the user, as well as for business and societal needs, and must meld these different perspectives to create value for all. A conversation on the essential role of design in transforming business models and creating impactful experiences that instill trust and loyalty. 
Paul Papas, Managing Partner, IBM Consulting Americas 
Brian Rice, Senior Vice President, Chief Brand and Design Officer, 3M 
In conversation with: Kate Aronowitz, Co-chair, Fortune Brainstorm Design

BUILDING TRUST AND EMPATHY THROUGH DESIGN

Hosted by IBM &amp; Salesforce

COCKTAIL RECEPTION

DINNER PROGRAM

How can leaders move beyond current, often-siloed, and numbers-focused DEI practices to use design as a catalyst for real cultural change and business growth in their organizations? In this interactive workshop, participants will learn the Design for Belonging framework, created by Dr. Susie Wise. Analyzing examples from the corporate and social sectors, participants will explore how concrete experiential moments–the inviting, joining, participating, contributing, and even dissenting–create opportunities to build belonging among team and community members. We’ll also explore levers of design, including space, role, rituals, groupings, and events, that have the potential to increase creativity. 
Welcome Remarks: Jason Mayden, Co-chair, Fortune Brainstorm Design 
Facilitators: 
Chris Rudd, Founder and CEO, ChiByDesign; Clinical Professor of Practice, Institute of Design 
Susie Wise, Adjunct Professor, Stanford University d.school; Author, Design for Belonging

How can leaders move beyond current, often-siloed, and numbers-focused DEI practices to use design as a catalyst for real cultural change and business growth in their organizations? In this interactive workshop, participants will learn the Design for Belonging framework, created by Dr. Susie Wise. Analyzing examples from the corporate and social sectors, participants will explore how concrete experiential moments–the inviting, joining, participating, contributing, and even dissenting–create opportunities to build belonging among team and community members. We’ll also explore levers of design, including space, role, rituals, groupings, and events, that have the potential to increase creativity.

BREAKFAST SESSION: DESIGN FOR BELONGING

Many unexpected shifts have disrupted our ways of doing design. We must design differently by integrating care-centered and trauma-informed practices now and for the future. How can we ensure that design renders care in our practices, experiences, and organizations? In this workshop, participants will learn the foundations of care-centered and trauma-informed frameworks that are emerging in design. We'll practice the values, principles, and mindsets needed to ensure we are transitioning with our employees in a way that centers our collective well-being and care. 
Welcome Remarks: Kristen Bellstrom, FORTUNE 
			Facilitator: Rachael Dietkus, Founder, Social Workers Who Design 
			Contributor: Christina Goldschmidt, Vice President, Head of Product Design, Etsy

Many unexpected shifts have disrupted our ways of doing design. We must design differently by integrating care-centered and trauma-informed practices now and for the future. How can we ensure that design renders care in our practices, experiences, and organizations? In this workshop, participants will learn the foundations of care-centered and trauma-informed frameworks that are emerging in design. We'll practice the values, principles, and mindsets needed to ensure we are transitioning with our employees in a way that centers our collective well-being and care.

BREAKFAST SESSION: CARE BY DESIGN

The Russian invasion of Ukraine has forced over 11 million Ukrainians to flee their homes. In March, Ukrainian architecture firm Balbek Bureau spent one week designing RE:UKRAINE, a modular temporary living system for displaced people. There are now plans for RE:UKRAINE to be constructed in eight locations, and Balbek Bureau has discussed the possibility of a complex in the Kyiv region with President Zelensky. Architect Slava Balbek joins us from Kyiv to share the latest developments about RE:UKRAINE and how design can create dignity, comfort and community in the wake of devastation. 
		Slava Balbek, Ukrainian Architect; Founder and CEO, Balbek Bureau 

In conversation with: Jason Mayden, Co-chair, Fortune Brainstorm Design

THE VIEW FROM A WARZONE

The rapid pace of digital transformation has created a savvier and more diverse user base that has, in turn, generated increased competition across the tech landscape. As a result, UX and CX design teams have become instrumental in every company’s quest to deliver seamless experiences that align with customers’ demographics and values. Hear how the design organizations at Google and Uber are deploying human-centered design to harness customer insights and create products that form lasting connections with the communities they serve. 
		Catherine Courage, Vice President, Product Design, Google 
		Joann Wu, Vice President, Head of Design, Uber 
In conversation with: Brian O’Keefe, FORTUNE

WHO ARE WE DESIGNING FOR?

In uncertain times we look to data for answers. Bar charts, coordinate graphs, and color-coded maps about political races and Covid rates are now part of our daily lives. Information designer Giorgia Lupi argues this data is oversimplified and imperfect. Instead, she advocates for data humanism, using thoughtfully designed visual data to tell rich, contextualized human stories. She will share insights from her current projects using data visualization to build brands, and how companies can use well-designed data to generate customer loyalty. 
Giorgia Lupi, Partner, Pentagram 
In conversation with: Kate Aronowitz, Co-Chair, Brainstorm Design 

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DESIGNING WITH DATA

Clothes and textile manufacturing is the second most-polluting industry. Select fashion brands are working toward the goal of circularity–using only renewable resources and producing no waste. How will they achieve this goal while navigating complex supply chains, ever-changing consumer demand, and cautious corporate decision makers? Design leaders at two innovative fashion retailers share how they are redesigning garments and systems at scale and capitalizing on both internal and external partnerships in their quest for circularity. 
		Paul Dillinger, Vice President, Head of Global Product Innovation, Levi Strauss & Co. 
Carmen Gama, Director of Circular Design, EILEEN FISHER 
In conversation with: Phil Wahba, Senior Writer, FORTUNE

TOWARD CIRCULARITY

From the Western myths of the lone hero-leader, to the founding stories of countries, companies and innovations, our iconic narratives celebrate individual genius and independence. They are seductive. But they are, for the most part, not true. And they are increasingly unhelpful in this era of complexity, decentralization, and diversity. This session is a declaration of interdependence and what this might mean for the practice of design going forward—so we can create products, services, organizations and communities in service of individual and collective thriving. 
Presenters: 
Kat Holmes, Senior Vice President, UX and Product Design, Salesforce 
Jessica Orkin, Chief Executive Officer, SYPartners

A DECLARATION OF INTERDEPENDENCE

Workplace diversity correlates with business growth and a clear edge in the talent wars. Diversity is crucial to drive design innovations that reflect the U.S.’s shifting demographics and communities of global consumers. Despite the data and DEI goals, employee homogeneity persists. Design leaders from two top tech brands challenge their peers to rethink who and how they hire, sharing strategies to create inclusive cultures that promote employee development and loyalty. 
Tim Allen, Vice President, Design, Airbnb 
Steve Johnson, Vice President, Product and Studio Design, Netflix 
In conversation with: Kate Aronowitz, Co-chair, Fortune Brainstorm Design

BUILDING DIVERSE TEAMS

Given the fierce competition for design talent and the ever-expanding roles of design executives, how can today’s educators and design leaders nurture a larger, diverse body of next gen designers to be prepared for tomorrow’s demands as design and business leaders? In this full community dialogue, we’ll share learnings and lessons that can be implemented across our organizations. 
Discussion Leaders: 
Dr. D’Wayne Edwards, President, Pensole Lewis College of Business and Design 
Doreen Lorenzo, Assistant Dean, School of Design and Creative Technologies, The University of Texas at Austin 
Moderators: 
Jason Mayden, Co-chair, Fortune Brainstorm Design 
Brian O’Keefe, FORTUNE

DESIGN DIALOGUE: NEXT GEN DESIGN LEADERS

TRANSITION BREAK

Once viewed as creative specialists surrounded by business experts, today’s corporate design leaders are increasingly recognized as cross-functional problem solvers with valuable skills and methods. While designers finally have a seat at the table, they are also being pulled in any number of directions and asked to quickly become subject matter experts while assuming more traditional business and management responsibilities. In this roundtable discussion, participants will share insights and best practices for “design-minded” leadership in challenging and ambiguous environments–from inter-team collaboration to scaling and managing teams, on-the-job professional development, and personal growth. 
Moderator: Kate Aronowitz, Co-chair, Fortune Brainstorm Design 
Discussion Leaders: 
Valerie Casey, Senior Vice President and Chief Design Officer, Walmart 
Gene Lee, Vice President, Experience Design, Autodesk 
Aziz Hasan, Design Executive, Illustrator; Former Chief Executive Officer, Kickstarter 
Heather Winkle, Senior Vice President, Head of Experience Design, Capital One 
Additional Discussion Leaders TBA

Once viewed as creative specialists surrounded by business experts, today’s corporate design leaders are increasingly recognized as cross-functional problem solvers with valuable skills and methods. While designers finally have a seat at the table, they are also being pulled in any number of directions and asked to quickly become subject matter experts while assuming more traditional business and management responsibilities. In this roundtable discussion, participants will share insights and best practices for “design-minded” leadership in challenging and ambiguous environments–from inter-team collaboration to scaling and managing teams, on-the-job professional development, and personal growth.

LUNCH SESSION: DESIGN MANAGEMENT

Hosted by IBM 
There has never been a greater need to design businesses for change, enabling and accelerating digital transformations to drive strategic outcomes and turn ideas into business value. But how should companies balance the need to design for the future, while iterating for tomorrow? In this hands-on session, IBM will lead you through an exercise that offers a framework for driving innovation at scale, one success (or sometimes failure) at a time. 
Welcome Remarks: Brian O’Keefe, FORTUNE 
Facilitator: Cathy Reese, Senior Partner, Data & Technology Transformation, IBM Global Business Services

Hosted by IBM 
There has never been a greater need to design businesses for change, enabling and accelerating digital transformations to drive strategic outcomes and turn ideas into business value. But how should companies balance the need to design for the future, while iterating for tomorrow? In this hands-on session, IBM will lead you through an exercise that offers a framework for driving innovation at scale, one success (or sometimes failure) at a time.

LUNCH SESSION: SCALING INNOVATION TO TURN IDEAS INTO BUSINESS VALUE

Hosted by Salesforce 
Design is neither a neutral nor objective force. It always reflects the values and intent of those who wield it. We can see this when products and services don’t align with the needs and values of the communities they impact. As companies scale to build products that engage communities globally, it is important the solutions they create are culturally intelligent. They should resonate with the localized values and experiences of the communities they serve. How do we develop cross-cultural design practices that empower individuals and communities to mobilize cultural knowledge? Join Black-led design collective Design to Divest and Salesforce for an interactive discussion on expanding the collective imagination of design as a discipline to create equitable products, services, and institutions. 
Welcome Remarks: Jason Mayden, Co-chair, Fortune Brainstorm Design 
Facilitators: 
Azeez Alli, Co-founder, Design to Divest 
Michael Collett, Founder and Creative Co-Director, Greenworks

Hosted by Salesforce 
Design is neither a neutral nor objective force. It always reflects the values and intent of those who wield it. We can see this when products and services don’t align with the needs and values of the communities they impact. As companies scale to build products that engage communities globally, it is important the solutions they create are culturally intelligent. They should resonate with the localized values and experiences of the communities they serve. How do we develop cross-cultural design practices that empower individuals and communities to mobilize cultural knowledge? Join Black-led design collective Design to Divest and Salesforce for an interactive discussion on expanding the collective imagination of design as a discipline to create equitable products, services, and institutions.

LUNCH SESSION: DEVELOPING A MULTICULTURAL DESIGN PRACTICE

What platforms will be the design arenas of the future? P&G is betting on the metaverse. The personal care giant is already creating immersive virtual experiences designed to attract new, younger consumers and engage them for much longer than the average website visit. Introduced at CES 2022, the P&G LifeLab experiences are design-led initiatives produced in partnership with P&G’s immersive technologies team. What are the lessons learned from this early experiment and how will virtual worlds be designed to drive business results in the real world? 
Phil Duncan, Chief Design Officer, Procter & Gamble 
Ioana Matei, Head of Emerging/Immersive Technologies, Procter & Gamble 
In conversation with: Kristen Bellstrom, FORTUNE

DESIGNING OUR DIGITAL FUTURES

Do you remember the last time you heard someone say they loved their bank? Or a business raved about their bank’s online payment platform? Design executives from two leading financial services companies will discuss strategies that align design, technology, and products to offer reimagined customer experiences in a sector where consumers typically have high needs and low expectations. This session will also explore how the post-Covid reality is shaping industry priorities and the role of design in building trust and creating financial inclusion. 
Kaaren Hanson, Chief Design Officer, Chase 
Katie Dill, Head of Design, Stripe 
In conversation with: Brian O’Keefe, FORTUNE

REDESIGNING FINANCE

The design industry’s relationship with business has long been established. But designers aren’t just satisfied with only disrupting the business sector anymore—they’re keen to disrupt the social sector too. Unfortunately, the weaknesses baked into the design discipline are exposed when we enter complex social issues and treat them like a typical human-centered innovation challenge. The lack of a moral framework, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good. In this talk, George Aye will share questions that design leaders need to ask themselves in order to be prepared for when design and ethics collide. 
Presenter: George Aye, Co-founder and Director of Innovation, Greater Good Studio

DESIGN TALK: THAT QUIET LITTLE VOICE - WHEN DESIGN & ETHICS COLLIDE

As our nation’s largest employer, the federal government is an abundant ecosystem with a spending capacity of over $6 trillion dollars; but it has also become one of the most important design challenges of our time. Currently, federal agencies shoulder a negative reputation, primarily due to outdated technology, lagging experience design practices, and a culture of siloed bureaucracy. What if these daunting 21st-century problems are actually a rallying cry for the future of a more public design? 
Nina Bianchi, Solutions Principal, Public Sector, Medalliao 
Nina Walia, Entrepreneur-in-Residence and Senior Adviser, White House Presidential Innovation Fellows 
In conversation with: Jason Mayden, Co-chair, Fortune Brainstorm Design

REDESIGNING DEMOCRACY

Businesses are facing the steepest labor shortages in a generation with over 11 million open jobs in the U.S. One solution: the rise of Design Apprentice programs across public and private sector organizations. This new reskilling and upskilling mechanism is creating more inclusive and equitable pathways to the global workforce by combining kinesthetic and action learning methods in product, service, fashion, sound and user experience design. We’ll explore how the great global reset is shaping a new generation of designers with STEAMD (science, tech, arts, math and design) super powers as a global force for good. 
Joanna Peña-Bickley, Chief Design Officer, Design Corps; Head of Research and Design, Alexa Devices, Amazon 
Rachel Bickley, Musician and Sound/Audio Designer, Designedbyus.org 
In conversation with: Kate Aronowitz, Co-chair, Fortune Brainstorm Design

THE RISE OF THE DESIGN APPRENTICE

Living long is thrilling but the simple truth is these extra 25 to 30 years of life did not exist before. This new horizon is as important and exciting as the invention of moving pictures, automobiles, or even space travel. When a change this big happens, innovation follows. Ayse Birsel will share her co-design research with people 65+ and explain how the lessons from these pioneers of life can serve us all—designers, entrepreneurs, and business leaders—in our work, our lives, and the lives of others, regardless of age. 
Ayse Birsel, Co-founder, Birsel + Seck; Author, Design the Life You Love

DESIGN TALK: DESIGNING THE (LONG) LIFE YOU LOVE

SESSION TO BE ANNOUNCED

Brainstorm Design is a unique conference dedicated to exploring the increasingly crucial nexus between business and design.

Upcoming Conferences

FORTUNE Brainstorm Design New York

MAY 23-24, 2022 | Brooklyn, NY

Valerie Casey

Bracken Darrell

Steve Johnson

Catherine Courage

Fortune Most Powerful Women Dinner 2022

MAY 25, 2022 | New York City

The FORTUNE CFO Collaborative Atlanta

JUNE 22, 2022 | Atlanta, GA