Experiments in Experience

Businesses today face the daunting challenge of capturing and maintaining customer engagement amidst a constant barrage of information and advertising, provoking a ferocious competition for the scarcest and most valuable of all resources: customer attention. 

To meet this challenge head on, the most innovative companies are experimenting with transformative and memorable experiences that blur the line between the physical and digital worlds to both captivate their users and foster lasting connections. 

This year’s Brainstorm Design, held at the MGM COTAI in Macau, brings together a diverse group of designers, visionaries, powerful Fortune 500 executives, technologists, pioneering architects and storytellers to share their insights on how immersive environments and experiential designs are revolutionizing an array of industries, from entertainment and tech to education, hospitality, retail, healthcare, and more.

Now in its fifth year, Brainstorm Design explores the ways in which design and design thinking can contribute to challenges related to climate change and sustainability; diversity and inclusion; ethics; and more. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.