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The Royal Bank of Canada has helped young people land jobs—and turned them into customers to boot. In 2017, amid high youth unemployment, RBC devised a workforce prep program and invested about $380 million in the effort. “Future Launch” has since reached more than 2 million young Canadians with training courses, mentorships, networking, and internships. Canada’s youth jobless rate dropped to an all-time low of 10% in 2019. And at RBC, which had struggled to attract young customers, those ages 24 and under now account for a third of new retail clients.
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