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This TikTok-like video app caters primarily to content creators in rural China. And while most use the app for fun, for some it’s an economic lifeline. Kuaishou’s livestream e-commerce function offers farmers a direct-sales platform to reach over 1 billion active users. In 2020, the app’s sellers shipped $50 billion worth of goods—most of it agricultural produce. Kuaishou’s commission: less than 1%.
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