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The pandemic initially caused a lot of frowns at medical-device maker Align Technology as dentists’ offices around the globe temporarily shut down. But by October, the company was reporting record sales of its 3D scanners, which are used by dentists and orthodontists, as well as the company’s popular Invisalign clear plastic teeth straighteners. Third-quarter sales were up 21% over the year earlier. Align has long dominated the clear-aligners market with Invisalign, which is increasingly challenging the hegemony of traditional metal braces. Now Align is seeking to fend off competitors with high-profile endorsements from teen influencers, including TikTok superstar Charli D’Amelio and Black-ish actor Marsai Martin.
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