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An A.I.-driven app gives farms an edge.

The third-largest agricultural cooperative in the United States is probably best known for dairy farmers and tractors, not supercomputers. But it took incredible computing power (from Amazon) to crunch the impact of 30 years of weather data on 100,000 different soil types and varied crops to create an A.I. app for the industry that can make farming both more profitable and better for the environment. Rolled out in September 2018, the app, called the Truterra Insights Engine, is now in use at about 3,000 farms. 

Using detailed satellite maps, data from other farming apps, and the results of the weather, soil, and crop simulations, Truterra analyzes precisely how each part of a field should be treated and recommends specific actions. In combination with modern farming equipment, a farmer can add more or less fertilizer in different areas of a field where soil conditions vary, use cover crops to minimize erosion, or even leave part of a field unplanted if Truterra says it’s a money-losing patch. That leads to less waste, less runoff, and less soil erosion—plus higher profits. 

The app also integrates with sustainability metrics from Field to Market, an industry consortium that encourages more environmentally-friendly farming practices. In a pilot project in the Chesapeake Bay region, Land O’Lakes is working with Campbell Soup and the farmers who grow wheat on over 10,000 acres that’s used to make Pepperidge Farm Goldfish crackers and Milano cookies. It’s already drawn praise from Environmental Defense Fund and The Nature Conservancy.

Company Information

Country
U.S.
Headquarters
Arden Hills, Minn.
Impact Segment
Environmental Impact
Sector
Food & Beverages
Industry
Food Consumer Products
CEO
Beth Ford
Websitehttp://www.landolakesinc.com
Company Type
Private
Ticker-
Prior Year Rank-
Revenues ($M) (Last Fiscal Year)$14,936
Profits ($M) (Last Fiscal Year)$255
Market Value ($M) as of 8/12/19-
Employees10,000

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