Teaching small retailers to take a profitable e-commerce leap.

Can an e-commerce giant help mom-and-pop retailers compete against, well, e-commerce giants? EBay is trying just that with its Retail Revival program, which launched in 2018 to help local businesses use digital platforms to reach new markets. EBay provides one-on-one sales training over an eight-week period, followed by 10 months of dedicated support. The program has reached 10 cities in seven countries, with 75% of its 450 sellers new to eBay. Already, 92% of buyers for these new sellers are located outside the sellers’ home states, a sign of expanded horizons and diversified revenue.