Giving farmers a history.
Farmers in developing countries tend to sell their crops for cash. These deals, often lacking formal records, prevent impoverished people from building credit histories, thereby restricting their access to much-needed financial services. Anheuser Busch InBev started testing a technological solution for the unbanked workers in June 2018. The beverage behemoth, seeking supply chain insights, brought blockchain-powered software—featuring mobile identities, immutable transaction records, and digital payments—to 200 cassava farmers in Zambia. The program, a partnership with 4-year-old, Minneapolis-based tech startup BanQu (AB InBev took an equity stake in June), now has 3,740 participants. Before year-end, AB InBev plans to expand it to an additional 10,000 farmers across Zambia, Uganda, India, Brazil, and Tanzania.
Bavaria Brewery, AB InBev’s Colombian subsidiary, is in its 10th year of an initiative that aims to source barley, a key beer ingredient, from local growers. The program, called siembra (or “planting”), became economical in 2017 and now has contracts in place with 300 families of farmers. This year Bavaria’s premium brand, Club Colombia, released a special edition brew made only with locally sourced barley; moreover, it committed to sourcing all barley for its three beer varieties—black, red, and blonde—by 2020.
Economic Opportunity/Financial Inclusion
Food & Beverages
|Prior Year Rank||-|
|Revenues ($M) (Last Fiscal Year)||$54,619|
|Profits ($M) (Last Fiscal Year)||$4,368|
|Market Value ($M) as of 8/12/19||$191,883|