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A digital bridge across China’s rural-urban divide.

The e-commerce giant’s Rural Taobao platform has set up service centers in over 30,000 villages across China to help rural merchants sell online. In 2018, sellers in China’s most impoverished regions sold $8.9 billion worth of goods through Alibaba channels, and in the first half of 2019, the total value of goods sold from those regions surged 80% higher than in the same period last year. Alibaba’s Taobao Live—a booming video-streaming platform on which hosts make sales—has pledged to teach 1,000 rural sellers how to market themselves through video and aims to push an additional $440 million worth of rural produce through the platform this year.

Company Information

Country
China
Headquarters
Hangzhou, China
Impact Segment
Economic Opportunity/Financial Inclusion
Sector
Retailing
Industry
Internet Services and Retailing
CEO
Daniel Zhang
Websitehttp://www.alibabagroup.com
Company Type
Public
Ticker
BABA
Prior Year Rank5
Revenues ($M) (Last Fiscal Year)$56,147
Profits ($M) (Last Fiscal Year)$13,094
Market Value ($M) as of 8/12/19$414,775
Employees101,958

Refinitiv Sustainable Leadership Monitor

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