Alibaba wants to drive money into rural China in a fairly literal way. Its popular maps service, Auto-Navi, launched a “poverty alleviation map” feature in Henan province this year, designed to entice day-trippers into remote countryside towns. It flags what facilities are available, helping local restaurants, gas stations, and shops draw customers and develop an online presence.
Economic Opportunity/Financial Inclusion
Internet Services & Retailing
|Revenues ($M) (Last Fiscal Year)||$37,771|
|Profits ($M) (Last Fiscal Year)||$9,673|
|Market Value ($M)||$462,135|