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    The United Way estimates that 43% of American households can’t stretch their income to cover a basic monthly budget (for housing, transportation, food, childcare, health care, and cell phone use). This California-based “extreme value retailer” serves that clientele—64% of its customers have an household income of less than $50,000—and helps their money go a little further. The sub-dollar chain’s 400 or so stores stock locally grown produce (see photo), often the perfectly good but imperfect-looking items that higher-end grocers reject. Just as crucially, they operate in areas often described as food deserts. It’s a winning strategy for reducing food waste, meeting the needs of underserved customers, and doing business.

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    Company Information

    Impact Segment
    Public Health/Nutrition
    Sector
    Retailing
    Industry
    Specialty Retailers
    CEO
    Jack Sinclair
    Websitehttp://www.99only.com
    Employees17,200
    Company Type
    Private
    Revenues ($M) (Last Fiscal Year)$2,194
    Profits ($M) (Last Fiscal Year)$-90
    Market Value ($M)-