A financial giant gives a big boost to small merchants.
“Small Business Saturday,” the day after Black Friday, began as an American Express marketing idea in 2010. But so accurately did the campaign capture the zeitgeist that, by last year, 112 million consumers spent $15.4 billion at local stores on the day, a huge windfall for small shops. The small business focus, which includes a program to help such operations win government contracts, has given AmEx a competitive edge: It’s now the leader in small business credit cards, with about 27% of the market.
Economic Opportunity/Financial Inclusion
|Revenues ($M) (Last Fiscal Year)||$33,823|
|Profits ($M) (Last Fiscal Year)||$5,408|
|Market Value ($M)||$75,598|