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    A financial giant gives a big boost to small merchants.

    “Small Business Saturday,” the day after Black Friday, began as an American Express marketing idea in 2010. But so accurately did the campaign capture the zeitgeist that, by last year, 112 million consumers spent $15.4 billion at local stores on the day, a huge windfall for small shops. The small business focus, which includes a program to help such operations win government contracts, has given AmEx a competitive edge: It’s now the leader in small business credit cards, with about 27% of the market.

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    Company Information

    Impact Segment
    Economic Opportunity/Financial Inclusion
    Sector
    Financials
    Industry
    Diversified Financials
    CEO
    Kenneth Chenault
    Websitehttp://www.americanexpress.com
    Employees56,400
    Company Type
    Public
    Revenues ($M) (Last Fiscal Year)$33,823
    Profits ($M) (Last Fiscal Year)$5,408
    Market Value ($M)$75,598