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Growing new jobs in Japan’s struggling farming sector.

Green tea is the drink of choice for many Japanese, but going green has been the mantra of cool for Ito En, the largest green-tea beverage manufacturer in the country. Since 2001, the $3.9 billion soft drink maker has been driving the Tea-Producing Region Development Project, an enterprise that attempts to put Japan’s 400,000 hectares of abandoned farmland and its unemployed workers to use. Partnering with regional farmers and governments, Ito En has earmarked nearly 1,000 hectares for tea plantations, procuring raw tea leaves and bringing technological assistance to revitalize dormant farms. This has led to an annual production capacity of around 3,300 tons, roughly 40% of the raw tea leaves that the company uses annually in its beverage production. The company has also found a way to transform 49,000 tons of used tea leaves into 50 million cardboard boxes for its own products annually.

Company Information

Impact Segment
Economic Opportunity/Financial Inclusion
Daisuke Honjo
Company Type
Revenues ($M) (Last Fiscal Year)$3,910
Profits ($M) (Last Fiscal Year)$72
Market Value ($M)$3,028