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Marketing a simple way to vanquish an insect enemy.

A 119-year-old conglomerate whose businesses span from appliances to aerospace, Godrej gets nearly a quarter of its revenue from its “Good and Green” products. Since 2010, the company has flooded the market with eco-friendly products, taken giant strides in a carbon neutral, zero waste, and a renewable energy effort, and imparted skills training to more than 200,000 youth from marginalized communities in 142 cities. For Godrej, it’s been a growth story: Revenue from its Good and Green portfolio has grown 140% annually for the past 5 years.

But in a country where 95% of the population lives in malaria- or dengue-prone areas, its most important innovation may be its “fast card,” an inexpensive mosquito-repelling device from the conglomerate’s Godrej Consumer Products unit. The fast card requires no electricity—an advantage that could give it global reach.

Company Information

Impact Segment
Environmental Impact
Household Products & Industrial Machinery
Adi Godrej (Chairman, Godrej Group)
Company Type
Public and Private
Revenues ($M) (Last Fiscal Year)$4,020
Profits ($M) (Last Fiscal Year)$171
Market Value ($M)$7,695