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Marketing a simple way to vanquish an insect enemy.

A 119-year-old conglomerate whose businesses span from appliances to aerospace, Godrej gets nearly a quarter of its revenue from its “Good and Green” products. Since 2010, the company has flooded the market with eco-friendly products, taken giant strides in a carbon neutral, zero waste, and a renewable energy effort, and imparted skills training to more than 200,000 youth from marginalized communities in 142 cities. For Godrej, it’s been a growth story: Revenue from its Good and Green portfolio has grown 140% annually for the past 5 years.

But in a country where 95% of the population lives in malaria- or dengue-prone areas, its most important innovation may be its “fast card,” an inexpensive mosquito-repelling device from the conglomerate’s Godrej Consumer Products unit. The fast card requires no electricity—an advantage that could give it global reach.

Company Information

Impact Segment
Environmental Impact
Sector
Industrials
Industry
Household Products & Industrial Machinery
CEO
Adi Godrej (Chairman, Godrej Group)
Websitehttp://www.godrej.com
Employees28,000
Company Type
Public and Private
Revenues ($M) (Last Fiscal Year)$4,020
Profits ($M) (Last Fiscal Year)$171
Market Value ($M)$7,695