Skip to Content

    Marketing a simple way to vanquish an insect enemy.

    A 119-year-old conglomerate whose businesses span from appliances to aerospace, Godrej gets nearly a quarter of its revenue from its “Good and Green” products. Since 2010, the company has flooded the market with eco-friendly products, taken giant strides in a carbon neutral, zero waste, and a renewable energy effort, and imparted skills training to more than 200,000 youth from marginalized communities in 142 cities. For Godrej, it’s been a growth story: Revenue from its Good and Green portfolio has grown 140% annually for the past 5 years.

    But in a country where 95% of the population lives in malaria- or dengue-prone areas, its most important innovation may be its “fast card,” an inexpensive mosquito-repelling device from the conglomerate’s Godrej Consumer Products unit. The fast card requires no electricity—an advantage that could give it global reach.

    Created with sketchtool.Created with sketchtool.Looking for leads, investment insights, or competitive intelligence?Buy Now

    Company Information

    Impact Segment
    Environmental Impact
    Household Products & Industrial Machinery
    Adi Godrej (Chairman, Godrej Group)
    Company Type
    Public and Private
    Revenues ($M) (Last Fiscal Year)$4,020
    Profits ($M) (Last Fiscal Year)$171
    Market Value ($M)$7,695