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    South Africa’s Discovery has a hit with Vitality, a behavior-tracking program that rewards clients’ healthy habits, even paying their gym memberships. Independent studies show that Vitality members are more likely to take up and stick with physical activity; engaged members also go to the hospital 7.5% less often, and for markedly shorter periods too. This is also good business: Discovery’s annual operating profits have reached $500 million, and new Vitality insurance partners include John Hancock, Generali in Europe, and Ping An in China.

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    Company Info

    Sector
    Financials
    Industry
    Life & Health Insurance
    Country
    South Africa
    Revenues ($ millions)2,946
    Company type
    Public
    CEO
    Adrian Gore
    Websitehttp://www.discovery.co.za
    Impact Segment
    Public Health/Nutrition

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