Skip to Content
  • Title
  • Company
    Ulta Beauty

Since Mary Dillon stepped into the corner office in 2013, Ulta’s stock has doubled—buoyed by sales and profits that have risen at a -competitor-taunting 20% annual clip. Though shares have fallen sharply since hitting an all-time high of $314 in June, dragged down by Wall Street doubts about whether Ulta can maintain its torrid growth, Dillon is moving ahead with Ulta’s next chapter. After landing a deal to sell higher-end products such as Estée Lauder’s MAC, Ulta recently opened its first Manhattan store. The message? Ulta has no intention of remaining solely a strip-mall retailer selling mid-tier products. Dillon is now taking the fight even more directly to the department stores, whose business Ulta has been poaching for years. —Phil Wahba

Fortune Data StoreLooking for leads, investment insights, or competitive intelligence?Get Premium Access