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  • Title
    CEO
  • Company
    Intuit

Brad Smith is doing what every CEO of a successful incumbent company must do but few ever achieve: successfully disrupting his business as technology remakes his industry. Intuit this year sold off its original product, Quicken personal-finance software, and is betting big on making its QuickBooks accounting software a cloud-based service. His boldest decision, hotly debated internally, was opening the platform to all apps, including those that compete with Intuit’s own offerings, for example in handling small-business payrolls. Through it all, Intuit has remained a regular on our ranking of the Best Companies to Work For. Investors looked past a temporary hit to profits as Intuit transitioned to its new business model and have recently priced the stock near record highs.