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  • Company
    Ulta Beauty
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Ulta was already a fast-growing company when former U.S. Cellular CEO Mary Dillon took the helm in July 2013. But Dillon has not been content to ride Ulta’s growth. In September she laid out an ambitious five-year plan to open 500 new stores (nearly doubling the current fleet) by 2019, bring e-commerce to 10% of sales (from 4% now), and reach comparable sales growth of 5% to 7% a year. Ulta has deftly turned itself into a top specialty beauty retailer by outmaneuvering the competition with a simple formula: combining what shoppers can find at retailers like Target and Walgreens with salon services, all under one roof. Ulta shares are up by 28.6% since the beginning of 2014. —Phil Wahba