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    COO and cofounder
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Industry: Entertainment

On June 5, Peloton confidentially filed for an IPO, which caps off an 18-month period that saw the launch of its treadmill and a bevy of hires to build out its “studio” content. The luxury exercise bike, which allows the user to stream a constant supply of high-energy fitness classes, retails for more than $2,000 and has made enough of a cultural statement to have its own parody Twitter account. Cortese, as COO and cofounder, has his hands in everything from product design to the supply chain to customer satisfaction. Just remember: It’s not just about the bike. At Peloton, it’s about an at-home boutique fitness experience, a dynamic community of riders and coaches, and a well of content that never runs dry. Okay—and the bike.

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