- Age34, 34, 34
In 2007, fresh out of undergrad, Georgetown University classmates Jonathan Neman, Nathaniel Ru, and Nicolas Jammet decided they were sick of the long-held undergrad tradition of scarfing down pizza for most meals and sought to open a salad shop. They started a salad revolution: Since then, Sweetgreen has grown like weeds, with 95 stand-alone restaurants and more than 120 on-demand pickup “outposts” in offices and coworking spaces across the country. Last year, the company began putting some of its ingredients—cherry tomatoes, goat cheese, beets—on the blockchain. Their aim? To track which factors contribute to flavor and monitor the whereabouts of their goods as they move from farm to store, upping the ante for how fast-casual restaurants can integrate buzzy technology into their operations. Last year, Sweetgreen announced $200 million in new funding, which boosted its valuation to more than $1 billion.
40 Under 40