Skip to Content
  • Age
    37, 36, 38
  • Title
    Co-founders
  • Company
    Alliance Consumer Growth

These three friends, all working in consumer-retail investing, reunited in 2011 to form a private equity firm focused on early-stage consumer retail brands that has quietly racked up win after win. Its most notable was an early investment in Shake Shack before the burger chain went public; ACG remains the fourth-largest shareholder (it owns 6%). But they’ve made a slew of other smart, early bets that all led to successful exits this year: Krave jerky, which became Hershey’s first ever non-candy acquisition; Suja, a cold-pressed juice brand in which Coca-Cola bought a minority stake; and Evol, a maker of healthy burritos that sold to Boulder Brand (owner of Smart Balance) for $48 million. The trio invests $5 to $25 million in young consumer brands that have $5 to $25 million in revenues. Current investments include Babyganics, a maker of safe baby products; two healthy pet-food brands; and California salad chain Tender Greens (ACG co-invested with Shake Shack founder Danny Meyer’s restaurant group). If you’re noticing a pattern, there’s a reason for it: the founders credit their success to a disciplined focus on small consumer companies (mostly food) that follow the trend toward healthy and environmentally sound. As Big Food goes small and hip, ACG wins.

Fortune Data StoreLooking for leads, investment insights, or competitive intelligence?Get Premium Access