Skip to Content
  • Age
    38
  • Title
    Chairman
  • Company
    i.am.plus

Yes, the guy you know as will.i.am is a bombastic pop star and the frontman of the Black Eyed Peas, but Adams has established himself as a go-to social and technology consultant big brands trust. He’s advised Coca-Cola and Intel. He’s teamed up with NASA, the NBA, Anheuser-Busch InBev, and inventor Dean Kamen. He just enrolled at MIT for computer science, proving he’s more than another deep-pocketed enthusiast throwing money at other people’s ideas. His line of technology accessories, i.am.plus, started with an iPhone camera lens and in 2014 will put out a home robot and a smartwatch. (Sure, the camera wasn’t a hit, but it showed he has the ability to create.) Auto-tuned electro-warbler though he is, Adams may prove to be the new model for how pop stars attain business influence.

Fortune Data StoreLooking for leads, investment insights, or competitive intelligence?Get Premium Access